So in March 2000, Braswell founded PowerHouse Equipment, which he hopes will become "the leading national direct provider of compact farm animal mask hydraulic equipment."a multi-market opportunity for lawn/garden professionals?braswell thinks so. he''s established dealerships in turbocad pro and 42 sacramento, dallas and austin, texas; jacksonville and orlando, fla.; and charlotte and raleigh/durham, rotary n.c. in addition, he''s created tiller satellite sales in farm animal mask eight other locations.why? pro "contractors'' employee time is extremely valuable," says braswell. "our equipment makes each worker much more efficient."what trends does braswell see in ope marketing?"in the last few years, we''ve seen lots of power equipment dealers concentrate on the professional 42 and rotary customer rather than the consumer," braswell says. "with that comes focus tiller on a service department farm that offers really quick turn-around, so the busy landscaper avoids downtime. if a dealer sells to landscapers -- and knows pro their needs -- he might sell similar products to tree professionals, irrigators, nursery people and fencers.

landscape company goes publicin 1998, southern 42 tree & landscape -- along with rotary six similar firms -- went public on the nyse to form tiller land care usa. (this company was later acquired by service farm master, which merged it with trugreen/chemlawn.)then, braswell pro discovered an amazing australian skid-steer product that launched him into a new career.creation of toro dingo opens multiple marketsthe product 42 -- a small utility loader -- rotary allows its user to apply hydraulic tiller power with a variety of attachments. braswell brought the technology to the united states, then later sold the rights to toro.compact hydraulic equipment, braswell saw, could be a way to serve many industries such as landscaping, fencing, nursery, irrigation, utilities, construction, cable installation, rental and even roofing.

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