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p>So in March 2000, concrete Braswell founded PowerHouse Equipment, which he hopes will become "the leading national scarifier direct provider of compact hydraulic equipment."A multi-market opportunity for lawn/garden professionals?Braswell thinks so. He''s established dealerships in Sacramento, Dallas and Austin, Texas; Jacksonville and Orlando, Fla.; and Charlotte and Raleigh/Durham, N.C. In addition, he''s created satellite sales in eight other locations.Why? "Contractors'' employee time is extremely valuable," says Braswell. "Our equipment makes each worker much more efficient."What trends does Braswell see in OPE marketing?"In the last few years, we''ve seen lots ride of power on line florist equipment dealers concentrate special offers on bausch and lomb contact lenses the professional customer rather than the consumer," braswell says. "with concrete that scarifier comes focus save on contact lenses a service department that offers really quick turn-around, so the busy landscaper avoids downtime. if a dealer sells to landscapers -- and knows their needs -- he ride and on might sell similar products to tree professionals, concrete irrigators, nursery people and fencers. pt-1800 series riding mower features a 65-hp. diesel engine and turf-friendly, 4-wheel-drive articulated steering. mows scarifier slopes with up to 45[degrees] angles. lifts up to 1,200 lbs. accepts more than 50 front-mount attachments, including forks, post-hole digger, trencher, bucket, dirt/snow blade, aerator, rake, winch, sweeper, rotary tiller, dethatcher, and much more. other models, as well as trailer packages, also available. power trac (pwti, inc.), p.o. box 539, tazewell, va 24651. at a time when most teenagers look for a first car, roger braswell of charlotte, n.c., searched for a business loan.the ambitious high schooler bought two 30-inch snapper riders and a 1960 ford 250 truck, and he quickly launched a lawn-mowing business. "that was way back in 1968," braswell recalls today. "one of the first things i learned was that mowing often leads to landscaping. and landscaping creates even more opportunity."what''s the greatest market change in last three decades?braswell found even more business in tree care. his local ride company on soon became southern tree & landscape. it began, he recalls, with "nine employees in a small office trailer," and later grew to several hundred in multiple locations."new customers would often contact us to maintain their yards," braswell explains, but "then concrete they''d decide to do some landscaping and tree-planting. we became experts at both.""the scarifier biggest market change," braswell emphasizes, "is that even people who love to do yard work decide to have someone else to do their maintenance. this ride opens all sorts of new markets. on. ©2003 www.tillerrakes.com All rights reserved. |
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